Gregory FCA to Present at Two Upcoming Financial Conferences in New York City and Denver
Gregory FCA senior executives have been selected to present to some of the largest financial services companies in the nation at two upcoming conferences. On Thursday, November 6, 2014, Partner and President Joe Anthony will present as a panelist at the Charles Schwab IMPACT 2014 conference in Denver, CO. Also on November 6, 2014, President and Founder Greg Matusky and Associate Vice President Kim Harmsen will present at The Future of Financial Services Communications Summit, sponsored by Business Development Institute (BDI) in New York City.
The Schwab IMPACT conference, one of the largest gatherings of RIA industry firms of the year, will feature a session on the afternoon of November 6th entitled “Growing Your Business Through Social Media” which will allow attending advisory firms to explore how their peers are leveraging social media, understand how content can impact social media campaigns, and how to measure ROI for this increasingly important piece of a firm’s marketing effort. Anthony will join a panel of experts drawn from LinkedIn, Hearsay Social, and Schwab Advisor Services. Anthony is expected to share his perspective on how RIA firms can leverage today’s social media and content marketing tools.
Matusky and Harmsen’s BDI Financial Communications Summit presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on how Penn Mutual, the 167 year-old life insurance company with more than $100 billion in force, has integrated its content publishing, social media, media relations, advisor communications, and consumer marketing functions into a single, high impact platform that is extending Penn Mutual’s narrative into the millennial and women’s markets for insurance products. Gregory FCA will share how Penn Mutual is applying game changing communications strategies to financial services and how other players can follow suit. The presentation will be archived on Gregory FCA’s YouTube channel after the event. Registration for that event can be completed online through BDI’s website.