Gregory FCA’s Joe Anthony to Present at the BDI Financial Services Social Business Leadership Forum
Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company. A 167 year-old institution with $100 billion of life insurance in force, Penn Mutual has integrated its content publishing, social media, media relations, advisor communications, and consumer marketing functions into a single, high impact platform that is extending Penn Mutual’s narrative into the millennial and women’s markets for insurance products. Joe will share how Penn Mutual is applying game changing communications strategies to financial services and how other players can follow suit. The Presentation will be archived on our YouTube channel after the event.
At similarly themed BDI Summit in New York City on November 6, 2014, Gregory FCA Associate Vice President Kim Harmsen will present The Penn Mutual Case Study as she interviews Penn Mutual Associate Vice President of Corporate Communications Keith Bratz in front of more than 100 financial services communications professionals. Registration for that event can be completed online through BDI’s website.