Blog Archives



Highlights from the 2017 Fi360 Conference

With the fiduciary rule slated to take effect on June 9, we couldn’t think of a more perfect time for client Fi360’s annual conference in Nashville, TN. The event featured in-depth discussions on the challenges advisors are facing, and how they can best comply with new regulatory standards, as well as where the industry stands to go from here. Gregory FCA’s very own Joe Anthony moderated a media panel on the fate of the...

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The journey to becoming a first-generation college graduate

Long before her career in financial services PR, Jess Emery’s parents taught her the importance of hard work and determination. As a first-generation college graduate, her parents were always there to provide the encouragement and support necessary for her to achieve her goals. To this day, Jess continues to draw inspiration from her Mom and Dad in her role at Gregory FCA. In the next installment of our podcast series honoring the parents of Gregory...

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Showing gratitude and appreciation for parents of Gregory FCAers

From little league games to graduation, our parents have been there to support us along every step of the way. These individuals influenced everything from our personalities to our career aspirations. In honor of Mother’s Day this Sunday, we at Gregory FCA wanted to take a moment to talk about how our parents shaped our careers in financial services PR, and ultimately honor them for their love and support. Without further ado, lend your...

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Marketing & PR in the age of hyperbole

Love him or hate him, the era of President Donald Trump has ushered in – or perhaps solidified – the age of hyperbole. His statements have made words like “huge” and “big-league” a laugh line unto themselves on late night TV and in offices around the country. This fascination with hyperbole is also seeping into our marketing and media, even when the sitting POTUS is not part of the discussion. Just read your news...

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Gregory FCA heads to the Big Easy to discuss PR and marketing strategies for investment pros

Next week, Gregory FCA is headed to New Orleans for the Gemini EDGE Conference, an event set to bring together more than 200 investment industry professionals to discuss the best practices for growing successful investment management businesses. Speakers will mull over the latest trends impacting the industry, including trading and distribution strategies, meeting new reporting requirements and embracing digital tools. Keynotes will be offered by Rob Stein, CEO of Astor Investment Management, and Mark Allen, a six-time...

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Gregory FCA is expanding!

At the end of last year, we shared some exciting news about our company’s growing operations! Not only have we recently welcomed an influx of bright new talent, but we also finalized renovations to our headquarters in Ardmore, PA. After three months of dust and debris, we added two more workspaces, nine new offices, a second kitchen, a new entryway, an additional conference room and my personal favorite spot…a common area with enough TVs...

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How ETF issuers can work with compliance to repurpose media coverage

Anticipating compliance needs and delivering on them in a timely manner can be a complicated process for ETF issuers, especially once you start factoring in your unique marketing goals for repurposing earned media coverage. Balancing all facets of compliance approval isn’t a one-man show. Instead, a proactive marketing strategy and dedicated content team is required to manage the process successfully. Here are five tactics to consider when developing and implementing a content marketing plan...

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Podcast: ETP Forum conference chairman talks new ETF issuers, future of smart beta

Later this week, the ETP Forum will take place at the New York Athletic Club. Ahead of the conference, we’re previewing the event with ETF Global Director of Research Chris Romano, who is also the chairman of the ETP Forum. Listen to our conversation with Chris below to find out what to expect at the event this Friday

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The inside scoop from InvestmentNews’ Icons & Innovators Awards

Yesterday, InvestmentNews hosted its Icon & Innovators awards luncheon, celebrating the accomplishments of exemplary movers and shakers who have dedicated their careers to the growth and evolution of the financial services industry. The room was full of top minds coming together to share their stories and words of wisdom with each other, and we were thankful to have a voice in the room. Our client Joe Duran, CEO and Founder of United Capital, was...

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Media Madness: A Sweet Sixteen Bracket for Top News of 2017

Welcome back, basketball  fans. While you may have your eye on your office bracket, there’s a different kind of madness going on that should have you glued to your TV. No, we’re not talking about which Cinderella team is advancing in the Tournament; we’re talking about the headlines making news on a weekly, daily and hourly basis that have us constantly re-exploring the media landscape to help our clients better tell their stories. There’s...

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